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New York – 665 Fifth Avenue

Welcome to Wempe & Rolex.


Future-oriented innovations and inspirations in cosmopolitan Manhattan

The Rolex Building is located in the heart of Manhattan on New York‘s Fifth Avenue. Here we operate the Wempe Rolex Boutique, where European tradition and cosmopolitan modernity merge in an impressive way.

As representatives of the Swiss luxury watch manufacturer we are not only committed to offer you a unique ambience and a luxurious décor, but also to provide you with individualized watch-related services and extensive customer care.

I discovered my passion for fine watchmaking at an early age. After having completed a watchmaker training and worked for Wempe in Hamburg and New York for eight years, I am very proud to have been appointed General Manager of the Wempe Rolex Boutique in March 2019. Come and see us for a personal consultation—my team and I look forward to welcome you as our guests!


Alexander Santore, General Manager

665 Fifth Avenue at 53rd Street, New York, N.Y. 10022
Opening hours
We are pleased to invite you back to our Rolex Boutique for in-person visits Monday-Saturday 10:30 a.m. to 6:00 p.m. and Sundays from 12:00 p.m. to 5:00 p.m.
In keeping with NY State safety guidelines, we may need to restrict the number of clients admitted at any one time.   

For your convenience and to avoid wait times, please contact us for an appointment at 212-546-0976 or email us at [email protected]

The Wempe Rolex Boutique team is looking forward to your visit.

Alexander Santore
General Manager, Wempe Rolex Boutique

P. +1.212.546 0976
F. +1.212.355 4548
[email protected]
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Portrait of the Managing Director
Interior view of the show cases in the Rolex Boutique New York
Exterior view of the Rolex Boutique New York



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